Hospitality sales
Renews on value, grows the account
Usage alerts and renewal
tracking
All needs
For rights holdersYou have sold the seats.
For rights holdersYou have sold the seats.
Now give your clients a premium experience.
Professional clubs, leagues, federations and arenas sell far more than box seats for a match or a concert. With a hospitality seat your clients buy the chance to build a strong emotional bond with their key contacts. When renewal comes around, three things will decide it.
They run their B2B tickets with Evenizer
01The attrition problem
The attrition problemA company, a partner who does not use their seats will not renew.
The signals of churn risk show up long before the renewal date. But you had no view of how each account actually used its seats, nor of the compliance risks. So you found out too late to act.
40%
Guests who are not the right fit, or simply absent: up to 40% of seats are wasted.
02The fill-rate problem
The fill-rate problemEmpty premium seats at a sold-out match.
Up to 40% of B2B tickets go badly used, or not used at all. That is budget lost and relationship opportunities lost. On top of that, it is a poor signal to everyone who sees empty seats in a full stadium. You only learn the box was half empty on the night itself, when there is nothing left to do.
03The renewal problem
The renewal problemRenewal should not be a fight over price.
Without proof of the value delivered, every renewal comes down to the size of the discount. And the upsell (catering, transfers, one more event) feels like an intrusive sales call rather than a service the client actually wants.
Proven at scale
The model behind the Tour
de France.
ASO runs hospitality for its major events (Tour de France, Paris-Roubaix, Vuelta, Dakar), then opens access to its corporate clients, who manage their own quotas independently.
One tool. Three roles.
A different proof for each.
Evenizer, for whom?
Sales director
Attrition down, basket up, revenue you can forecast
Attrition down, basket up,
revenue you can forecast
My favourite signal:
the guest who shows up 99% of the time
Account / Customer service
After-sales becomes a
differentiator.
Policy-based approval
before sending
My favourite number: 100% of invitations documented and compliant.
One tool. Four sectors.
Built for each market.
12% of the seats 50% of ticketing revenue
For football, rugby and basketball clubs, boxes and premium stands are strategic yet the after-sales relationship is often fragmented, archaic, and run on spreadsheets.
Track every seat, to sell, to retain and to answer compliance.
Your questionsWhat we get asked
most often
Evenizer is the platform for steering the performance of sports hospitality. It covers the whole cycle: setting objectives, allocating seats, invitations, welcoming guests on the day, attendance rates and measuring results. It serves both the companies that buy hospitality and the clubs, stadiums and federations that sell it.
No — Evenizer complements your ticketing. Ticketing distributes seats; Evenizer steers whom you invite, why, within which compliance framework and for which business outcome.
As soon as your hospitality represents a strategic budget that you have to justify, track and secure. That is the case for sponsors managing several contracts or inviting in regulated sectors, and for clubs and stadiums that want to build loyalty among their corporate partners and succeed at renewal. The more entities, events and guests your programmes involve, the greater the gain over spreadsheets.
Yes — Evenizer syncs with your CRM to tie every invitation to your accounts and sales opportunities [list of compatible CRMs to be confirmed]. That is what makes it possible to measure the pipeline influenced by your hospitality.
Allow [X weeks, to be confirmed] for a standard deployment. The platform is designed to be picked up easily, with no heavy integration project, and our teams support you from configuration through to user training.
Yes [to be confirmed] — you can start at any point in the season. We bring over your existing data so that your teams switch without interrupting invitations already under way.
You define rules according to the guest's profile: mandatory approval by compliance, limits on value or frequency, specific handling for elected officials, public servants or healthcare professionals. Those rules apply from the moment the invitation is sent, in line with the local regulatory framework. Every decision is traced, which simplifies your audits.
Yes — Evenizer handles your seminars, client evenings, cultural events and major international events. SACEM, for instance, runs 15 events a year on it, and several LVMH Maisons used it for Paris 2024.
The calculation sets the full cost of each hospitality against the value it generates: influenced opportunities, faster conversion, reduced churn, higher lifetime value.
Evenizer tracks the fill rate in real time and warns you in advance when seats risk going unused. You can then quickly reallocate the freed seats to other guests [exact mechanism to be confirmed], so that no seat is wasted.