LVMH

Luxury
Hospitality
Public Relations

Paris 2024: a hospitality operation on the scale of a global group

Several Maisons, several agencies, several venues, across the whole of the Games, one chain of management.

agencies on one system2
of accreditations on time100%
shared inventory1

The client

LVMH was one of the Premium partners of the Paris 2024 Olympic and Paralympic Games. As such, the group held a set of hospitality packages to share out among its Maisons, to host key clients, public figures and strategic partners.

The operation was run alongside the agencies Havas Play and Eventeam.

A Paris 2024 banner on a Paris façade, the Games flame and the Paralympic agitos

The starting point: a complex operation with no common system

The challenge was not the level of expectation, that is the group’s craft. It was structural.

Several Maisons, each with its own invitation logic. Each Maison has its clients, its codes and its way of hosting. Imposing a single process would have been counterproductive; letting each organise itself made any overall view impossible.
An inventory spread across many venues and sessions. This is not an event, it is a calendar. Knowing at any moment what is committed, what remains available and what has been reallocated is a permanent consolidation job.
Non-negotiable accreditation deadlines. An Olympic event requires complete identity data, submitted in fixed windows. An incomplete file is not a delay, it is a guest who does not get in.
Teams spread across the group, the Maisons and two agencies. As many contacts, as many files, as many versions.

With Evenizer: a common framework, without flattening the Maisons

1. A structured collection of needs

Requests from the Maisons come in through a common format, with the detail of sessions, venues and guest profiles. The group has a consolidated view of demand before it arbitrates, rather than piecing it back together.

2. Arbitration and allocation per Maison

Packages are assigned against the real inventory. Each Maison knows its perimeter, and the group keeps control of the overall envelope.

3. Each Maison manages its guests, so do the agencies

Invitations, replies, reminders, replacements: each Maison operates within its quota. The agencies work in the same system, with the rights granted to them, rather than in parallel on their own files.
That is what changes the day-to-day most on an operation with several parties: there is no longer a master file to synchronise, because there is only one system.

4. Guest journeys and accreditations

The data needed for accreditation is collected when the guest confirms, with the mandatory fields and the deadlines specific to the event.

5. An interface in the group’s colours

The experience offered to the guest remains that of LVMH and its Maisons. The platform runs without showing itself.

Run your VIP events the same way.

See what your hospitality looks like once invitations, compliance and reporting live in one place.

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